Privacy Policy

This Privacy Policy informs you of what happens to the personal data that you provide to us, or of the personal data that we may collect about you. The policy was last updated on April 6, 2021 to reflect new ways in which we use your personal data and your rights in this regard.

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This policy applies only to personal information processed by or on behalf of 100 Fitness Apparel LLC. The privacy policy indicates how we will use this information.

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What personal information do we collect, why, and what are your rights?
We collect information about you whenever you visit our website, use our mobile applications (collectively our "Properties"), purchase something from us, contact us by phone or email, or receive communication from us or interact with us on our social media channels, advertisements or other properties that we operate. Additionally, we may collect information about you from service providers, other third parties who provide information to us, such as Business Partners (as defined below), ad networks, public sources, platforms and social media networks. Disclosure of information is voluntary; however, if you do not provide us with transaction or preference information, we may not be able to process your order or provide you with updates. In addition, we may combine the information we receive from different sources and draw insights from it to create a profile that reflects your preferences and characteristics.

Personal Data Category:  Contact information. Examples:  Name, e-mail address, telephone number.

Personal Data Category:  Transaction information. Examples:  Contact information, purchase details, delivery information, payment data, and any communication we have about your purchase.
 

Personal Data Category:  Legal information. Examples:  Fraud checks or reports concerning your transactions, refusal of payment cards, and complaints.
 

Personal Data Category:  Information about preferences. Examples:  Your marketing preferences, your account settings, including default preferences, preferences we may have observed, such as the types of offers you are interested in or areas of our site web you are visiting.
 

Personal Data Category:  Communications. Examples:  Communications we may have with you, whether related to a transaction or not. 
 

Personal Data Category:  Voluntary information. Examples:  Any voluntary information that you provide to us, such as your date of birth, your gender, your favorite football teams or players, your answers to surveys or your participation in competitions.
 

Personal Data Category:  Observed information. Examples:  Internet and other online activities that are collected automatically when you visit our properties or interact with us or our advertisements, including details of your online browsing activities on our website and sometimes outside of it, such as the pages, products or areas of our website that you visit, the date and time of access to the website, the operating system you are using or the link that brought you to our website from our email communications or other websites, including including device identifiers, such as advertising identifiers, pixel and cookie identifiers, and IP address.

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This information may be identified through your login to your account, or because we have collected details about your IP address or the device you used to access the website. This will also determine the geographic region in which your device reports to us that you are located.
 

We use the data we collect about you for a variety of purposes. European data protection legislation defines specific "legal bases" for the processing of personal data. The paragraphs below present the bases on which we process the various information concerning you and explain the purpose of this processing. It also sets out the specific rights you have with respect to such processing, which may depend on the basis for which we are processing it.
 

Legal basis and purpose: Consent to send you direct marketing messages in accordance with the preferences you choose when registering to receive updates or purchase products. You can also change your preferences by contacting helpdesk@100fitnessapparel.com.

What personal data do we use? Contact information. Specific rights you can request:  Withdrawal of your consent. You may withdraw your permission to receive direct marketing from us by contacting helpdesk@100fitnessapparel.com.
 

Legal basis and purpose: Consent to collect certain personal data about you through cookies or other similar technologies.  What personal data do we use? Observed information. Specific rights you can request:  Withdrawal of your consent. The deletion of your personal data.
 

Legal basis and purpose: Consent: When you have given your consent, to market goods and services from our subsidiaries, our business partners and other third parties. What personal data do we use? Contact information. Specific rights you can request:  Withdrawal of your consent. The deletion of your personal data.
 

Legal basis and purpose: Execution of our contract with you. To execute your order, collect payment and deliver your goods to you or to the recipient you indicate, and to process any complaint or any after-sales service. What personal data do we use? Transaction information.
 

Legal basis and purpose: Compliance with legal obligations. Confirm your identity. To maintain documents required by law or to prove that we comply with laws, including tax laws, consumer protection laws and data protection laws. Provide information to law enforcement or other authorities when we are required to do so. What personal data do we use? Legal information, transaction information, communications (if applicable), preference information in the case of marketing and cookie preferences only. 
 

Legal Basis and Purpose: Our Legitimate Interests. For our internal business administration, to manage customer accounts, including maintaining general customer records, sales, customer service and other interactions, to process refund requests as part of transfer protection and to protect genuine customers and our business from fraud to minimize the risk of false data being used and card data misused by fraudsters. This is necessary in order for us to operate efficiently, to deal with any issues that may arise and to protect ourselves against any future legal claims, as well as to protect us and others from fraudulent transactions. What personal data do we use? Transaction Information, Legal Information, Communications, Preferences Information, Contacts, Preferences Information, Communications, Volunteering Information. Specific rights you may request:  Limit our processing to storing your personal data, using it for advice or legal action, or protecting another person. Oppose the use of your personal data for the purposes indicated. To have your personal data deleted when it is used for direct marketing purposes or when we cannot demonstrate an overriding legitimate interest.
 

Legal basis and purpose: Our legitimate interests. To manage the contests or other promotions in which you have chosen to participate. What personal data do we use? Information on transactions, Information on preferences, Communications, Information on preferences, Voluntary information, Observed information. Specific rights you may request:  Limit our processing to the storage of your personal data. Oppose the use of your personal data for the purposes indicated. To have your personal data deleted when it is used for direct marketing purposes or when we cannot demonstrate an overriding legitimate interest.
 

Legal basis and purpose: Our legitimate interests. Send you a single abandoned cart email when you have placed items in your cart but have not completed your order. What personal data do we use? E-mail address. Specific rights that you can request:  The deletion of your personal data.
 

Legal basis and purpose: Our legitimate interests. Target our direct marketing at you (when you have consented to receive it). This means that we use the information you provide us and the information observed to get a better idea of ​​the type of offers and products that we may offer you that may be of interest to you, so that the communications you receive are more relevant to you. Without this information, we could only send you generic communications, without flooding your inbox! We think this makes sense, because you have control over how we receive our marketing, every time we contact you. What personal data do we use? Information on transactions, Information on preferences, Communications, Information on preferences, Voluntary information, Observed information. Specific rights you may request:  To restrict our processing to the storage of your personal data. To object to the use of your personal data for the stated purposes. To have your personal data deleted if it is used for direct marketing purposes or if we are unable to prove a major legitimate interest. You may withdraw your permission to receive direct marketing from us by contacting helpdesk@100fitnessapparel.com.
 

Legal basis and purpose: Our legitimate interests. To personalize your visit, to enable us to improve our service, or for other purposes. For example, the information provided by cookies is used to recognize you as a previous user of our properties so you do not have to enter your personal information every time and to offer personalized content. What personal data do we use? Observed information, transaction information, preference information. Specific rights that you can request: To object to the use of your personal data for the stated purposes. To have your personal data deleted if it is used for direct marketing purposes or if we are unable to prove a major legitimate interest.
 

Legal basis and purpose: Our legitimate interests. Improve our marketing activity, properties and technology in general. This means that we use information about you and our other customers to determine what is working and what is not in terms of marketing activity or performance sales, so that we can develop our properties, products and offerings to be more relevant to our customers in general, to improve your online experience and the products we offer. We will also use the information provided by your device to recommend the intended geographic website for the location where it signals you to be located. Whenever possible, we will use statistical or pseudonymized data for these purposes. What personal data do we use? Communications (if applicable), Voluntary information, Observed information. Specific rights you may request:  To restrict our processing to the storage of your personal data. To object to the use of your personal data for the stated purposes. To have your personal data deleted if it is used for direct marketing purposes or if we are unable to prove a major legitimate interest.
 

Legal basis and purpose: Our legitimate interests. Target our marketing activity more generally (when you have consented to receive commercial communications). This means that we share the contact details of our existing customers with third parties in order to create audiences of type "lookalike". This allows us to better understand the type of people who are likely to be interested in our products and to focus our marketing activity on these people. This marketing activity may take place on any of our properties or on other websites that you may visit (including social media sites). To personalize our marketing, affiliates, and business partners. What personal data do we use? Contact details, information on preferences, observed information. Specific rights you may request:  To restrict our processing to the storage of your personal data. To object to the use of your personal data for the stated purposes. To have your personal data deleted if it is used for direct marketing purposes or if we are unable to prove a major legitimate interest.
 

Legal basis and purpose: Our legitimate interests. When you have given your consent, to deliver targeted advertising and connect you with devices, channels and platforms (as indicated in our cookie policy) regarding our products, the products of our affiliates or other third parties and the services as described in this policy. What personal data do we use? Contact details, information on preferences, observed information, voluntary information. Specific rights that you can request: To restrict our processing to the storage of your personal data. To object to the use of your personal data for the stated purposes. To have your personal data deleted.
 

In any case, you can have the right to access and correct the personal data we hold about you.
 

Third party websites and social media services
The website may contain links to other websites or Internet resources. When you click on one of these links, you are taken to another website or Internet resource. We have no responsibility or control over such other sites or resources or their collection, use and disclosure of your information. We recommend that you read the Privacy Policy and terms of use of each of these sites.
 

Social Media, Widgets and Open Forums
Our Properties may allow you to interact with social media services, such as Facebook, Twitter, and Instagram (“Social Media”). Your interactions with Social Media are governed by the Privacy Policy of the company providing them. Please refer to the privacy settings of your social media account to manage the data that is shared with us through your account. Information that you post and transmit online in a blog, chat room, or publicly accessible social network, or that you share in an open forum such as a panel or in-person survey, may be viewed and used by other people without any restrictions. 
 

Exercise of your rights

You can exercise any of the rights described above by writing to us at helpdesk@100fitnessapparel.com.
 

If you have any doubts about how your personal information is handled, please contact us at helpdesk@100fitnessapparel.com and we will try to resolve your concerns. 
 

If you wish to limit or block the cookies set by our website, or any other website, you can do so through your browser settings. Your browser's "Help" function should tell you how to do this. To learn more about cookies, including how to see which cookies have been set and how to manage and delete them, visit  www.allaboutcookies.org.  You can also visit  www.youronlinechoices.com/uk/your-ad-choices to find out more about cookies installed on your device by other companies, and to refuse them if you wish. However, if you use your browser settings to block all cookies (including strictly necessary cookies), you may not be able to access all or part of our site.
 

Who are the recipients of personal information and where is it located?

Your personal data will be shared with our service providers, parent company and affiliated entities. We will have an agreement with our service providers that will restrict how they may process your personal information and require them to keep it secure. We use certain service providers directly in the fulfillment of your orders, for example when products are shipped directly by the manufacturer from their warehouse. Other examples of service providers include IT providers, Internet service providers, and data analytics providers. We may also use service providers in less direct ways, such as in the provision of our payment and financing systems, and to anticipate, prevent and detect fraud. 
 

We may share your personal data with a potential buyer or buyer of any part of our business, or otherwise in connection with a sale, merger, change of control, bankruptcy or similar transaction on the basis of our legitimate interests and the interests of our buyer, so that they can properly assess the business and assess the risks and continue to do business with you after the acquisition.
 

We may share your personal information: (a) as required by law or legal process; (b) to investigate suspicions of fraud, harassment or other violations of any law, rule or regulation; (c) to investigate suspected violations of any condition or policy applicable to the Properties or the services provided by us or our third party suppliers or affiliates; or (d) when we reasonably conclude that it is necessary to defend, exercise or establish our legal rights.
 

Commercial Partners. With your consent, we may share your personal information with third parties for their own purposes ("business partners") (or their service providers), for example for marketing purposes. In many cases, this sharing is related to how we operate the website, such as sharing your personal information with a business partner when you purchase that business partner's goods from us. In some cases, you can contact us to object to such sharing. However, we do not control how business partners use and share your information once they have received it.
 

With other third parties with your consent.
 

How long do we keep your information?

We will only keep your personal information for the purposes defined in the Policy and for as long as we are legally or commercially required to do so. However, the maximum retention period for personal data is normally 7 years from the date of your last transaction, for tax, accounting and risk management purposes. This period may be extended in the event of a query, investigation or dispute until it is fully resolved.